Unlocking Growth with AI

A Playbook for Small Business Success

“We are going to see 10-person companies with $billion valuations pretty soon.”
— Sam Altman, Co-founder, OpenAI

When someone like Sam Altman makes a prediction like that, you’d be wise to pay attention. As a central figure in the AI revolution, he’s not just observing from the sidelines — he’s helping write the script. His bet isn't on if AI will reshape business, but when. And at Informed.ai, we’re betting on it too. More importantly, we’re betting on you — the small business leaders ready to unlock that growth.

The Powerhouse of the UK Economy: SMEs

Let’s start with some perspective.

Small and medium-sized enterprises (SMEs) aren’t just a segment of the UK economy — they are the economy. There are approximately 5.6 million SMEs in the UK, making up 99.8% of all businesses. Together, they generate over 52% of private sector turnover, and employ around 16.6 million people, which is 60% of the private workforce.

This isn’t just economic muscle. SMEs drive innovation, community development, and cultural identity. They are the restaurants, startups, consultancies, manufacturers, digital agencies, and retailers that bring character and vibrancy to local life.

And now, thanks to AI, they’re standing at the threshold of an unprecedented opportunity.

Small Is the New Scalable

Once, scale was the preserve of the big players — global corporations with vast workforces and sprawling IT departments. But AI is flipping the script.

With AI, being ‘small’ no longer means being disadvantaged. In fact, small businesses have the agility and hunger to adopt emerging tech faster — if they have the right support. AI has the potential to:

· Automate repetitive and administrative tasks

· Improve customer experience with personalization

· Enhance marketing, sales, and service functions

· Unlock actionable insights from data

· Allow founders to focus on strategy and growth — not just operations

It’s not just about making your team more productive — it’s about making them superhuman.

The AI Divide: A Real Risk for SMEs

But let’s be clear — there’s a growing digital divide. While large enterprises charge ahead with AI adoption, many SMEs are falling behind, blocked by:

· Financial barriers: High upfront costs, unclear ROI

· Technical gaps: Lack of in-house AI expertise

· Cultural resistance: Especially among more traditional or time-constrained leaders

· Uncertainty and fear: Concerns around data privacy, cybersecurity, regulation

It’s no surprise then that, according to multiple reports, more than half of UK SMEs have not adopted AI — and many have no plans to start.

That’s not just a missed opportunity. It’s a threat to competitiveness.

Democratizing Intelligence: The SME AI Advantage

Here’s the good news: the value of AI for SMEs isn’t just equal to that of large enterprises — in many ways, it’s greater.

Where large companies use AI to optimise scale, SMEs can use it to radically transform capability. With AI agents, even a micro-business can punch above its weight:

· Customer Engagement: AI chatbots and co-pilots that respond 24/7, tailored to your brand voice

· Sales & Marketing: Automated lead generation, content creation, and campaign optimisation

· Operations: Smart inventory management, scheduling, and financial forecasting

· Back-office functions: Legal, HR, compliance, and admin — all managed through intelligent assistants

And critically, this transformation happens without adding headcount or fixed overheads. You don’t need to hire a full legal team, a data scientist, or a marketing analyst — AI lets you access those skills as a service, on-demand.

From Jack of All Trades to Master Strategists

One of the biggest challenges for SME founders is time. You're often the CEO, CFO, CMO, and HR lead — all at once. AI changes that.

It allows you and your team to focus on what you’re best at. Not just working in your business — but on your business. AI becomes your behind-the-scenes team: fast, scalable, and always on.

This isn't about replacing humans — it’s about enhancing human potential.

But Don’t Be Fooled: AI Isn’t One-Size-Fits-All

It’s tempting to think AI adoption is just a matter of installing some software. But here’s where many SMEs go wrong.

Big tech vendors often claim AI is “plug and play.” In reality, most off-the-shelf tools are built for enterprise clients — not for the nuanced needs of SMEs. You’ll find:

· Generic use cases that don’t reflect your business

· Complex interfaces requiring technical skills

· Poor return on investment unless carefully aligned to your workflows

SMEs need AI solutions that are bespoke, strategic, and supported. That means choosing the right technology partners — ones that understand small business dynamics and provide realistic, actionable guidance.